About
A highly adaptable Lead Digital Designer with over 6 years of experience bridging the gap between innovative concepts and functional digital products. Specialist in AI-integrated design workflows, UI/UX systems, and brand building across Web3, Crypto, and Agency environments. Known for a systems-oriented approach to design, leveraging empathy and deep-thinking to solve complex user problems.
Core Expertise
Design
UI/UX Design, High-fidelity Prototyping and Component Libraries/Design Systems
AI & Emerging Tech
Advanced Prompt Engineering, GPT building, AI-driven research, and Image/Audio/Video generation (Claude, Notebook LM, OpenAI).
Product Management
Full-cycle user testing, bug logging, developer collaboration, and task delegation.
Visual Strategy
Brand identity, Illustration (Digital & Traditional), Persona Design, and Diverse Campaigns
Work Experience
2024 — 2025
Product Manager | Dixon AI
Remote | Cape Town, RSA & Manchester, UK
2024
Digital Designer | Flight Story / Flight3
Remote | Cape Town, RSA & London, UK
2023 — 2024
Lead UI/UX Designer | Web3 Sanctuary
Remote | Cape Town, RSA
2021 — 2023
Freelance Digital Designer | Borne Studios
Remote | Johannesburg, RSA
2020 — 2021
UI/UX Designer & Illustrator | Lucky Beard Global
In Office | Pretoria & Johannesburg, RSA
2019
Graphic design internship | So Interactive
In Office | Johannesburg, RSA
Technical Toolkit
AI
ChatGPT for GPT’s, Claude for Code, Gemini for General & Gems, Google Notebook LM for large information organisation
Design
Figma (Expert - since 2019), FigJam, Figma Slides, Figma Sites, Procreate.Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects.
Project Management
monday.com, Notion, (Kanban expert) Note: easily adaptable to any management tools
UX Research
Figma, Miro (Wireframing), UX Audits, User Testing, Bug Logging.
Side quests
LinumLabs NFT Collection
I was commissioned to create 28 unique NFT illustrations of each team member at LinumLabs which generated a profit of 4.6ETH ($15167.00)
Dragverse
In 2022 I entered ETHGlobal Hackathon and won 2 prizes for creating a avatar orientated social DApp. The application is now in the hands of the community
Cosmic Creatures
I have created a second NFT concept collection where i manually illustrated elements for a template creature and generated 100 NTF’s through randomisation
Education & Upskilling
2019
Current
Neuroscience Coach Course | Efficient Coach
Online
2025
Advanced AI for Designers Course | Memorisely
Online
2025
Weekly AI Upskilling | AICafe Host at DixonAI
Online
2023
Illustration Masterclass | Ghostshrimp (Adventure Time World Creator).
Online
2021
CSS, Office communications upskilling | Udemy
Online
